Hampshire County Council asked Focal Point to conduct a “You drink, I’ll drive” advertising campaign on euro taxis and London style black cabs throughout Hampshire.
The campaign will run from 5 December to 2 January taking in the Christmas and new year festivities.
The campaign is in place to encourage drivers to take a cab and not risk driving on Hampshire roads if they have been out celebrating. This is the fourth time this campaign has been run over the festive season. Councillor Woodward is shown in the picture with one of the Black cabs.